music

ART DIRECTION, MOTION GRAPHICS DEVELOPMENT, DESIGN

media arts lab
 

The idea was to turn the iconic music note into a dynamic canvas where we could capture each artist's unique identity, genres, exclusive content or related cultural moment, transcending musical tastes and speaking to all audiences of the whole spectrum in the musical universe.

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By placing the note front and center in communications, the campaign is designed to offer music fans across the globe with a symbol that‘s visually immediate and distinct: A brand mark that doubles as a destination. Each note will celebrate the talent, exclusive content, and diverse musical moments from across Apple Music to through, symbolizing a gateway to music discovery for music fans, wherever they may be listening.

 

AWARDS

Merit THE ONE SHOW, Moving Image/Single

Merit THE ONE SHOW, Craft/Animation Single or Series