motorola razr

CREATIVE DIRECTION, ART DIRECTION, BRANDING, DESIGN

los york
 

When Motorola wanted to relaunch its new Razr phone, reinvented for the modern era, the nostalgia of the original phone couldn't be ignored.  So we designed a creative 360 platform that straddled the line of phone's iconic past while still continuing the tradition of innovation—being one of the first phones to utilize a bendable glass display.