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soulcycle​

ART DIRECTION, BRANDING
 

laird + partners

Every rider comes to SoulCycle with a different story. Every instructor has an individual strength.

SoulCycle is a brand built to carry every rider on to their own unique goals – to take the journey, change your body, and find your SOUL. We partnered with SoulCycle to distill this key brand mantra and amplify it across digital channels.

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