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soulcycle​

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ART DIRECTION, BRANDING, UX

laird + partners
 

Every rider comes to SoulCycle with a different story. Every instructor has an individual strength. SoulCycle is a brand built to carry every rider on to their own unique goals – to take the journey, change your body, and find your SOUL. We partnered with SoulCycle to distill this key brand mantra and amplify it across digital channels.

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