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CONCEPT, CREATIVE & ART DIRECTION, COPY, PRODUCING, SOCIAL MEDIA, DESIGN
Leading the brand refresh of Teddy Fresh - an LA-based streetwear brand started by YouTube creator Hila Klein from H3H3 Productions - I sourced & directed a team of creatives to overhaul & reshape the digital marketing experience of the brand through all media touch points. No task too big, nor too small; I handled the creative, copy, casting, styling, e-comm art direction & product photography, producing & negotiation of shoots, social media, and design.
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