In collaboration with Conscious Minds, I led the motion and graphic direction for a Times Square takeover campaign promoting the latest season of The Chosen: Last Supper — the most-watched faith-based series in history. The campaign featured key art photographed by Annie Leibovitz, revealed live in Times Square ahead of the theatrical release. Our work spanned 12 massive digital screens, including an 18,000 sq. ft. wraparound unit, creating a bold visual statement in the heart of New York City.